Finance Monthly CEO Awards 2019 Edition

FINANCE MONTHLY CEO AWARDS 2019 www.finance-monthly.com UNITED KINGDOM 27 a single, integrated platform; supporting the journey of a brand from concept to execution; ultimately delivering everything a brand owner would ever want or need from ONE outsourced partner. Today, Ceuta Group is comprised of 12 brand specialist companies delivering strategic support in Brand Strategy, Communication & Activation, Creative Design, Digital Marketing, Category & Shopper Insight, Field & Experiential Marketing, Data Analytics, Logistics and go- to-market Sales & Marketing for mid-market to global clients in more than 100 international markets. Ceuta Group offers a complete outsourced brand management solution known as ‘Brand Fostering’ supported by a tailored combination of specialist brand services, delivering bespoke solutions that perfectly match the needs of their clients and their brands. This model is appealing to both manufacturers and private equity companies who acquire brands but don’t want bricks and mortar or headcount but need local market IP, or clients who want to reach new white space markets as well as companies that have a large tail of prominent brands. “We are seeing a market where companies are looking for global solutions, but they want to work with a partner who can provide exceptional leadership, stability, continuity and the same standard of high performance across the globe whilst also being financially sound, having outstanding values and supporting a strong CSR agenda. That’s exactly what we offer and, more importantly, what we deliver.” says Bessant. Bessant is always keeping an eye on the market and looking three years ahead to ensure the ongoing success of Ceuta Group. Understanding the traits of futurism around technology and operational advancements as well as evolving consumer needs, behaviours and priorities is also crucial, as “these changes can indirectly and directly change your business positioning and direction.” He says. But for Bessant, “there is no point in taking your business forward if you don’t take your people with you. Our people and our values have been the backbone of our business from day one, allowing us to develop a winning-culture based on our passion for the brands we support and our commitment to achieving nothing less than the best for our clients.” Bessant has achieved great success and recognition in business but never misses an opportunity to share his passion with the next generation of entrepreneurs in his role as a Fellow of the Prince’s Enterprise Trust. Our people and our values have been the backbone of our business from day one, allowing us to develop a winning-culture based on our passion for the brands we support and our commitment to achieving nothing less than the best for our clients. “ “ CONTACT Clem Watts Group Communications Manager E: clem.watts@ceutagroup.com T: 01202 449730