Finance Monthly CEO Awards 2016 Edition

FRANCE FINANCE MONTHLY CEO AWARDS 2016 www.finance-monthly.com 20 Among these organizations are the Joint Expert Committee on Food Additives (JECFA) of the World Health Organization (WHO) and the United Nations Foods and Agriculture Organization (FAO), the United States Food & Drug Administration (FDA) and the European Food Safety Authority (EFSA) Acesulfame-K, Aspartame and Sucralose are approved in far more than 100 countries around the globe. The confidence that consumers and food and drink manufacturers can have in a.m. sweeteners is reflected in their high Acceptable Daily Intake (ADI) values. The ADI represents the safe daily consumption level of an ingredient over a person’s lifetime and is expressed in milligrams per kilogram of body weight. For Aspartame e.g. in the European Union the ADI has been set at 40mg/kg/day. This is the highest value set for any low calorie sweetener. For a person weighing 70 kg, the European ADI is equivalent to the amount of Aspartame which would be used to replace over half a kilo of sugar. Market researchhas shown that consumers prefer colas sweetened with Aspartame or a high share of Aspartame when sweetener blends are used. In a carefully double blind consumer test of two otherwise identical colas, Aspartame outscored Sucralose in every aspect, including cola taste, sweetness, aftertaste and naturalness. Respondents were more likely to buy the Aspartame- sweetened cola, and when asked to say which sample they preferred, 61% chose the sample with Aspartame. What potential for growth do you see for the company? Since consumers are more aware of health factors in food and beverage of daily usage, sweeteners as sugar replacement are expected to be more favorite for the market due to its unique characteristics of low/ no calories, tooth friendliness and non compromise on sweetness. Moreover, there are some European countries like UK taking the lead to impose sugar tax in order to control sugar consumption for public health. Under this growing trends of high intense sweeteners, HYET sweet will strengthen her market position by providing high quality products in the global market. Wide range product portfolio with leading product and Innovation on mixtures of sweeteners for different demand on tastes, sweetness and diet purpose. HYET Sweet is dedicated to become the World´s number 1 sweetener powerhouse. Looking into 2016, what do you anticipate for the company? Successful implementation of new strategy for HYET group, complete company transformation. Strong brand awareness of HYET Sweets high intense sweeteners, and followed by sales volume and market share raise. Is there anything else you would like to add? Sweeteners are food additives which are directly applied to our daily diet, thus its consequences in human health are constantly kept in a high attention. Yearly there are many new researches conducted on sweeteners and artificial sweetened food and drinks, therefore we should be objective to all the studies. Don´t be threatened by a negative finding. Keep calm and consult a third party such as the food and safety authorities for approval or further study. HYET Sweet takes responsibilities for her products to the consumers and environment, simply because we all are human being and we all want to have a happier, healthier and sweeter life! Firm Profile HYET Sweet is one of the leading European manufacturers and suppliers of Sweeteners and Food Ingredients, with an expansive network spread across Europe, Middle East, Africa, Asia and the Americas. The HYET Sweet team brings a wealth of experience in areas including: Manufacturing, Food Technology, Pharmaceuticals, Supply Chain and Logistics. HYET Sweet delivers exceptional service and products to ensure our customer needs are met. We manufacture and supply a great range of sweeteners and food ingredient products including: • Stevia • Aspartame • Acesulfame-K • Sucralose • Erythritol • D-xylose • Polydextrose www.hyetsweet.com